Udi Avital
Ex-Meta · 9 years
Built creative frameworks at Meta for nine years, defining how the world's biggest brands tell stories at scale.



Scroll into the machine
Hyper-growthbrandsdon'tguesstheirnextad.Theyrunacreativemachinethatturnsdataintonewwinners,everytwoweeks.
The fastest growing brands launch 150 ads per week.
New angles, new hooks, new faces — never the same ad wearing a different colour.
A new production cycle every two weeks, built on what just won.
Know what's working in your account and your category, and what your competitors are doubling down on this week.
Nothing to edit, nothing to project-manage. Every ad we make draws on four sources, and our team runs the whole loop on your account.
We build an index of your competitors, your inspiration and the top performing advertisers, like an S&P 500 of Meta, YouTube and TikTok. Then we scan their ads and yours, and surface the opportunities a strategist could never find by hand at this scale.

Together with you, our strategists pick the opportunities worth pursuing and turn each one into a script connected to your brand, your competitors and your category. Not a generic AI script. You see it as a storyboard and animatic before any production money is spent.

Every script is produced by vetted production partners, most of them also Meta, YouTube and TikTok partners. We match each script to the right studio, then manage and pay them. You just get ready-to-upload ads.

Pre-Flight checks every video that comes back from production against the script and your brand guidelines. Scored, annotated and sent back for fixes, so you only review work that's already worth your time.

Post-Flight reads performance down to the attributes doing the work: the hook, the pace, the face, the promise. What wins becomes the next round of iterations.


Adge found an angle the category had left on the table, turned it into a data-driven script, and had it produced cost-efficiently by production partner Make UGC. It became a new winner taking 16% of the account's spend, and beat the account baseline across the funnel: conversion rate +24.9%, thumbstop +55.3%, hold rate +69.9%. Results vs. account baseline.




















“Adge changed the rhythm of our creative team. We stopped guessing which angle to shoot next and started reading it off the data — then had the ads live the same week. Our winning concepts now come out of the machine, not out of a brainstorm.”

“What used to be a six-week production cycle is a handful of days. The briefs arrive sharper than anything we wrote ourselves, the studios deliver on spec, and the feedback loop means every batch is better than the last.”


“The volume is the part everyone notices first. The part that actually moved our numbers is the variety — Adge keeps finding angles we'd never have tested, and the feed rewards us for it every time.”
Adge is led by three creative directors who built the frameworks behind some of the biggest brands on the internet.
Ex-Meta · 9 years
Built creative frameworks at Meta for nine years, defining how the world's biggest brands tell stories at scale.
Ex-Google · 10 years
A decade shaping creative strategy at Google, turning big ideas into work that performs across every format.
Ex-Lightricks · 5 years
Five years building the creative tools used by millions at Lightricks, obsessed with craft at speed.
Teams that run this loop
Adge speaks MCP. Connect it to Claude or ChatGPT and your market data, your scripts and your production queue answer questions in plain language — no dashboard, no tab, no waiting on anyone.
Net-new concepts from your data, plus iterations built on your winners. A new production cycle every two weeks, and room to scale up whenever you need more.
16+
production-ready ads a month
8
net-new AI ads
8
performance iterations
2
production cycles
Priced per production.
Packages start from 16 ads a month and scale with you. Leave your details and we'll send a quote for your brand, and show you why it costs less than making the same ads in-house or direct with a studio.
Three-month minimum.
If the creative isn't better than what you're making now, fire us.
Tell us a bit about your business and pick a time. 20 minutes, no slides: your market, the first ads we'd make for you, and your pricing.
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