Udi Avital
Ex-Meta · 9 years
Built creative frameworks at Meta for nine years, defining how the world's biggest brands tell stories at scale.

Scroll into the machine


Whatseparatesaveragebrandsfromhyper-growthbrandsistheircreativemachine–anenginethatscalesgreatideassystematically.
The fastest growing brands launch 150 ads per week.
New angles, new hooks, new faces — never the same ad wearing a different colour.
Move from idea to an ad in hours, not weeks.
See what's working in your industry. Become exposed to what your nemesis is doubling down on this week.
The flow of winning teams must be simple and efficient. Our tech lets you focus on being creative.
Your ads, your rivals', and everyone worth stealing from. Adge watches what's live across Meta, YouTube and TikTok and hands you the gaps nobody is filling yet — the work a strategist would need a month to find, and a market that never stands still long enough for them to finish.

You choose the opportunities worth chasing. Adge turns them into scripts built on what has already proven itself, and shows them to you as storyboards, animatics and AI test films before a single euro goes into production.

Your subscription opens the door to the production houses behind the ads you envy. No onboarding. No legal. No payments to chase. One subscription to Adge and you're ready to go.

Pre-Flight screens every cut against the script and your brand book before it reaches you. Scored, annotated, sent back for fixes. Your creative director only ever sees work that's already worth their opinion.

Post-Flight reads performance down to the attributes doing the work — the hook, the pace, the face, the promise — and feeds it straight into the next round of opportunities.


Adge found an angle their category had left on the table, wrote it, and had it shot by a marketplace studio inside a fortnight. It went live against their proven work at a sixth of the budget — and outran it on every line that matters.




















“Adge changed the rhythm of our creative team. We stopped guessing which angle to shoot next and started reading it off the data — then had the ads live the same week. Our winning concepts now come out of the machine, not out of a brainstorm.”

“What used to be a six-week production cycle is a handful of days. The briefs arrive sharper than anything we wrote ourselves, the studios deliver on spec, and the feedback loop means every batch is better than the last.”


“The volume is the part everyone notices first. The part that actually moved our numbers is the variety — Adge keeps finding angles we'd never have tested, and the feed rewards us for it every time.”
Adge is led by three creative directors who built the frameworks behind some of the biggest brands on the internet.
Ex-Meta · 9 years
Built creative frameworks at Meta for nine years, defining how the world's biggest brands tell stories at scale.
Ex-Google · 10 years
A decade shaping creative strategy at Google, turning big ideas into work that performs across every format.
Ex-Lightricks · 5 years
Five years building the creative tools used by millions at Lightricks, obsessed with craft at speed.
Teams that run this loop
Adge speaks MCP. Connect it to Claude or ChatGPT and your market data, your scripts and your production queue answer questions in plain language — no dashboard, no tab, no waiting on anyone.
Every plan is quoted to your brand. Leave your details and we'll come back with pricing for your team.
Your brand's creative machine operating system
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Everything in Core, plus:
Priced to your ad volume
Everything in Core and Comp
Priced to your ad volume
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